Start Up Marketing Success Formula is Managing Growth
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When a small business entrepreneur is first getting ready to
launch, he or she may have the most innovative solution for
a new market and still need some help in pulling it all
together. You have to wear many hats when you first start
up and it can be a challenge to be all things for all people.
Your Start up Marketing Success Formula should include as
many resources as possible to get you and your team over
the learning curve and ready for market launch. You
should surf the web for free marketing tips and techniques,
look into purchasing marketing ebooks and software and
investigate small business consulting for marketing and
business planning. But especially, you simply must Plan.
The more detailed your plan, the more management
discipline you will bake into your business from the
beginning.
In the fast paced world of entrepreneurs, the overarching
paradigm is “Grow or die!” This is one of the laws of nature
that applies to all living things. All business lives by this law
as well. A business cannot begin, grow to a certain point
and then simply remain at that point and continue to
thrive. This is why small business entrepreneurs should
make sure to have a very detailed business plan before they
even launch. There should be a 1 year plan, a 3 year plan
and a 5 year plan. Each should be accompanied by
milestones, specific skill set requirements to fulfill the task,
success metrics for each and a delegation plan to supplement
the lack of skills on the core management team.
Growth and expansion are necessary for the business to
survive and if that growth and expansion do not happen
then the business will fade and die or crash and burn. The
latter is particularly dangerous to a new small business
startup. Your success can be your failure if you grow too
fast. Without a plan, the momentum of tasks will be so
overwhelming that they are unmanageable. Without
outside mentorship or small business coaching, you can risk
falling into bad habits about managing your plan.
Growth and expansion of business must be controlled by
the business owners or managers. If growth is too slow, the
business lags behind the competition. If growth is too fast,
the business can easily become over extended. A steady
controlled growth is the ideal. Of course, the ideal and the
reality are sometimes two very different things, but with the
proper mentorship and a detailed measure for successful
growth, your Start Up Marketing Success Formula will be a
daily core part of your business.
Pamela Millar, CEO
Bridgemakers Consulting
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